What does networking mean for you? Are you one to go out, attend events, meet new people or do you prefer to network via social media? There is no one true way to network. However, networking today is a large part of growing our businesses and connections. It is the contacts that we make that will help to expand ourselves, our businesses, and our market reach. The more you network, the more your connections grow, and the “know, like and trust” factor help build your credibility.
Why do we need credibility? Credibility is what ultimately will help propel you to the next level, whether that is gaining a new position, starting a new business, or just finding a new referral source. Professionals today like to do business with people they know, like and trust. This is what constitutes your credibility. This allows others to see you as a professional, an expert in your field, and hopefully refer you to their growing network. Gaining the trust of other professionals is the key to networking effectively.
Now that you know what networking and credibility are, how do you network effectively and build your credibility? In a simple way, mean what you say, and say what you mean. Allow others to see the true professional that you are and follow through with what you say you will do. When you network effectively, people will see you as a credible source, and refer you to their contacts, thus growing your connections.