Networking is defined as the action or process of interacting with others to exchange information and develop professional or social contacts. It allows us to trade information with others as well as create long-term relationships that will benefit all parties. Businesses have adapted to the new reality of remote work brought on by the COVID-19 pandemic, so we also have to adapt the social behaviors that enable us to network. Creating new contacts as well as staying in touch with coworkers, partners, customers, and potential clients is even more important today. Here are some ideas to keep our networking skills progressing during social distancing.
Virtual Networking
Virtual NetworkingNot being able to meet in-person has had a great impact on how we network. Don’t panic; Zoom has come to the rescue. The pandemic has brought about the world of Zoom conference calls and Zoom happy hours. We are now able to all log in to our computers through Zoom and hold meetings with our boss and co-workers while we are all at home. Businesses and professional organizations (like P.O.W.E.R.) have moved online and are now holding virtual webinars, meetups in our fields, and networking events. Look for opportunities to speak and facilitate these events. At webinars, be sure to ask thought-provoking questions and comment on other peoples’ questions to stand out in the virtual crowd. Volunteering and co-hosting will help raise our visibility in our professions and help establish us as a resource to others. Ironically, virtual networking can sometimes create strong ties faster than face-to-face interactions, such as virtual happy hours. A more relaxed and humorous atmosphere often replaces boardroom etiquette with cocktail glasses in hand and virtual “cheers.” This helps cut through the daily anxieties and uncertainty many feel attending large in-person networking events. Some companies are even adding virtual morning coffee breaks, lunchtime trivia sessions, and other events that enable employees to socialize and rekindle relationships. Since we can’t hand someone our business card during a virtual meeting, it is important to give and get phone numbers or email addresses verbally. Then send a follow-up by email or a telephone call within a week’s time frame to solidify the contact. This is especially important when you are on the hunt for a new job.
COVID-19 Regulated In-Person Networking Events
More and more companies and professional organizations have opened up to having regulated networking events where attendance is limited, temperatures are taken at the door, masks are required, social distancing is a must, and tables are more than six feet apart. Many of these events provide handouts that list attendees and their fields to help create relationships after the event has ended. Try to take part in these networking events to be seen, stay connected, and get some time away from home. Eventbrite and LinkedIn are great sources to explore these events.
Be Yourself and Be Professional
Keep a positive attitude and open mind when meeting new people. Explain who you are and what you do, but do not make the conversation all about you. Be a good listener to glean information that a person has to offer. Keep small talk to a minimum. Let them know what a pleasure it was to meet them and that you would like to keep in touch.
Professional Organizations
If you belong to an organization, like P.O.W.E.R., take advantage of all opportunities they offer to help you network with other members. Customer Liaison representatives are invaluable tools to assist with matching you with possible business connections because they are familiar with their members and their expertise. These organizations are often the ones offering webinars, virtual conferences and making the effort to hold COVID-regulated networking meetings. P.O.W.E.R. is hosting a Ladies Night Wine and Cheese Networking Event taking place in Woodbury, New York on 11/10/20. Go to powerwoe.com, click on Empower and then Events for details and to sign up. You can also email us at [email protected].
Notes
NotesA handwritten note or even an email sent to people we know is a great way to remind friends and contacts of us and stay connected. Avoid the “hope you are well” mentality, as many people are not. Experts say any notes should display kindness, sincerity, and authenticity. Asking “How are you holding up?” and sharing something about our own status during the crisis acknowledges how difficult things are and is often appreciated. It can be sent to nearly anyone in our network. Experts say it is great if anyone gets back to you during these times. Having modest expectations sets us up for a pleasant surprise if someone does respond.
Be Patient
We all know that networking can be tough during normal times. Today’s remote world adds a whole new set of challenges. Everyone is just as new to this crazy mode of life and is adjusting as best they can. If you do not make a connection right away, keep trying. Rome wasn’t built in a day. Also, don’t look for immediate gratification. It may take a while for a new contact to develop.